class: center, middle, title-slide .title[ # Aula 2 - Financiamento Coletivo ] .subtitle[ ## Gestão de empresas de mídia ] .author[ ### Leonardo Mancini ] .date[ ### 2025 ] --- # O financiamento coletivo - Nome recente para uma prática ancestral - Exemplos: Maracanã, Estátua da Liberdade, "Ouro pelo bem do Brasil" - Atualmente: cooperação coletiva de pessoas que destinam recursos a projetos de outras pessoas ou organização, hoje organizados por um intermediário que se apresenta como plataforma digital - Insere-se na transição de uma economia analógica para uma economia baseada em computadores: parte da "economia colaborativa" (Costa, 2015) --- # Relevância - Permite que projetos que não seriam viáveis pelos meios tradicionais de financiamento tornem-se possiveis - Dilema dos investidores: dificuldade em se equilibrar risco e retorno - Potencial de impulsionar inovação e viabilizar projetos sociais e culturais que não existiriam de outra forma - Grande parte da motivação dos financiadores parece vir de questões sociais e comunitárias --- # Para o jornalismo + Apresenta-se como uma nova fonte de faturamento em um negócio que busca alternativas + Em tese, é financeiramente interessante porque coloca um intermediário barato, quando há. + Historicamente, já houve casos de financiamento por ouvintes e voluntários + Rádio Clube de Pernambuco (de 1919) + Rádio Sociedade do Rio de Janeiro (de 1923) + Rádio Clube do Brasil (de 1924) --- # Pesquisa - Maior dificuldade: quantidade de informações - Bases de dados com 15.595 projetos finalizados (com sucesso ou não) e mais de 950 mil cadastros de usuários (ativos e inativos) - Bases coletadas através de _data scraping_ - Questão de fundo: de que métodos e ferramentas as ciências sociais dispõem para realizar esse tipo de pesquisa? --- # Projetos apresentados <center> <img src ="./imagens/categorias_apresentadas.png"> </center> --- # Sucesso e fracasso .center[ <div class="highchart html-widget html-fill-item" 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